The climate change calendar now has a new date in it – This Good Earth Day on January 21.

Organisers say it is not to be confused with the Earth Day, which falls each year on April 22.

This Good Earth Day has been inaugurated to mark the release of This Good Earth, a major new and controversial eco documentary from Bridport director Robert Golden.

"This Good Earth Day is not officially affiliated to that good Earth Day, that very good Earth Day which has been running since 1970, but This Good Earth Day and that good Earth Day share exactly the same aims and concerns," said a spokesman for the film.

The original Earth Day, which marked its 50th anniversary in 2020, is marked by green events in 193 countries and is organised by the world's largest environmental movement, earthday.org

Organisers of This Good Earth Day said: "The excellent people at earthday.org say on their site that we should helping to 'make every day earth day' and they're right. So, we are helping to do that by adding January 21 to the calendar of all who care passionately about protecting the planet.

"Earthday.org says 'it's time for the world to hold sectors accountable for their role in our environmental crisis' and that is precisely the message of This Good Earth."

January 21 at 7pm sees the release via streaming on Vimeo of the explosive film which exposes how we must urgently change the ways that we farm and eat.

Coincidentally coming in the year that marks the 75th anniversary of the founding of The Soil Association, Robert Golden's provocative documentary This Good Earth is "set to shake the foundations of our trust in the safety of much of modern farming".

The 90-minute film from the award-winning director states how we face environmental disaster unless more ploughing is stopped and how only organic farming can now safely feed the world.

The film, shot in American-born Golden's adopted home county of Dorset, UK, and two years in the making, brings together farmers, scientists, ecologists and expert academics to "contest the influence that agrochemical giants exert over the farming industry" and warns that "the way we currently grow our food could effectively kill us unless huge changes are made in how we treat our land and other species".

The spokesman added: "At a time when a 2020 YouGov survey revealed that three in 10 Brits prefer to give their families organic natural food and vast international movements are swelling fears of how non-organic farming contributes to global warming, This Good Earth discloses that almost half (47 per cent) of British farmers do not believe that they must take actions to reduce greenhouse gases.

And as much corporate farming is driven by increasing profits, human rights lawyer Richard Harvey warns in the film that this at the expense of the planet could yet lead to criminal prosecutions.

"It's a question of international crime, the International Criminal Court makes it a crime against humanity to destroy the environment," says Harvey.

As a new and updated re-sounding of The Soil Association's original alarm at its founding in 1946, "that there is a direct connection between farming practice and plant, animal, human and environmental health", This Good Earth is essential viewing for farmers, consumers, ecologists and those concerned with human rights, as well as providing a key study tool for schools, universities and all of those who share concerns of how and what we feed ourselves.

The documentary - which features expert analysis and forecasts from Professor Tim Lang, the UK's foremost expert on food security, and Liz Bowles, Associate Director of The Soil Association, alongside Professors Jules Pretty and Erik Millstone revealing links between food corporations, people's diets and debilitating illnesses - will be released on January 21, 2021, and will be available for streaming from the film's website https://this-good-earth.com where you can read more about it and access the trailer.

About Robert Golden

From 1999 to 2005 Robert Golden, an internationally-known photographer and documentary film-maker, created two successful TV series, Savouring The World and Savouring Europe. These films are good-time stories looking at the food and culture of 26 different regions around the world.

One episode was devoted to West Dorset, filming farmers, food producers, artisans and others who worked in and cared for this area of outstanding beauty.

The films launched the Screen Bites Film Festival, which over the years has helped to develop local food and farming businesses, supported as they have been by screenings in village halls across Dorset.

Robert was one of the most successful food and still-life photographers in the UK and internationally in the 80s and 90s, adding to his portfolio as director and director of photography 900 TV food commercials and two award-winning feature films.

He has since made 50 documentaries. His research about many aspects of food production and his love of food and his caring for those who work so hard to produce it led him to make This Good Earth.