Volkswagen is investing massively in electric. It believes that it can produce the next 'people's car' in the same way that it did with the original Beetle and then the Golf. The ID.3 is the car that it thinks will spearhead that revolution and is the first in a long series of interesting models it has planned, ranging from a beach buggy to a reborn version of its classic camper van.
It has dabbled before in electric cars, with battery-powered versions of the Golf and Up! city car, but the ID.3 is the first VW to be designed from the ground-up as an electric vehicle. All of its future EVs will use this structure and layout, so it has gone all-out to make sure it is impressive.